Talere på Native Advertising Dagen 2018
Rebecca Lieb
Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist as well as analyst and founding partner at research advisory firm Kaleido Insights. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media.
Rebecca works with many of the world’s leading brands on digital marketing innovation. Clients range from start-ups to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, New York Life, Oracle, Save the Children, Pinterest, LinkedIn, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.
Earlier, she was Altimeter Group’s digital advertising and media analyst, where she published what remains the largest extant body of research on content marketing, content strategy, and content’s role in paid, owned and earned media. Prior to that, she was vice president at Econsultancy, where she launched the company’s U.S. operations and grew the business to profitability in one year.
Rebecca was VP and editor-in-chief of The ClickZ Network for over seven years, and for part of that time also ran the redoubtable SearchEngineWatch.com. She’s a frequent public speaker on topics related to digital marketing, advertising, and media.
In her copious free time, she writes books. Her most recent, Content: The Atomic Particle of Marketing, published in 2017. It was named a Distinguished Favorite of the New York City Big Book Award.
The Truth About Search Engine Optimization instantly became an Amazon best seller. It was followed by Content Marketing, one of the first books on that topic. Dentsu translated it into Japanese, where it is required reading for new hires at the holding company’s Tokyo headquarters. She recently contributed to the two-volume The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era.
Pål Nisja-Wilhelmsen
Pål er direktør for innovasjons-, produkt- og forretningsutvikling i Nettavisen.
Han er utdannet økonom fra Handelshøyskolen BI og har jobbet i Nettavisen siden 1998. Her har han siden ansettelsen hatt ansvaret for utvikling av nye redaksjonelle og kommersielle satsinger, deriblant satsingen på innholdsmarkedsføring. Han har tidligere vært redaksjonssekretær i Gyldendal Norsk Forlag, tekstforfatter i reklamebyrå og journalist i avis, i tillegg til politiker og gründer. Han er over gjennomsnittlig interessert i Star Wars, Game of Thrones og et fotballag (YNWA). Han har fire barn, fra 0 til 19 år.
Pål har også skrevet boken «Praktisk Innholdsmarkedsføring». Boken forklarer innholdsmarkedsføring ut fra et tradisjonelt faglig ståsted – som en merkevarebyggende aktivitet. Boken er også pensum på sertifiseringskurset Content Marketing Manager.
Astrid Valen-Utvik
Astrid er siviløkonom fra NHH, har arbeidserfaring innen salg, ledelse og rekruttering, og startet Valen–Utvik AS i 2009. Hun er opptatt av bedrifters hverdagskommunikasjon, og ble i 2012 kåret til en av Norges mektigste kvinner innen media & kommunikasjon. Hun er en tydelig stemme i miljøet rundt sosiale medier, og holder workshop, foredrag og kurs i tillegg til innholdsarbeid for deres faste kunder. I februar 2017 ble hun kåret til «Årets Sosiale Medier Personlighet» på Social Media Days i Oslo. Astrid er også fagansvarlig på modul 4 om bruk av sosiale medier på sertifiseringskurset Content Marketing Manager.
Sara Narvhus Oksdøl
Sara Narvhus Oksdøl er Daglig leder i Spray AS, og leder Amedias helhetlige satsing på innholdsmarkedsføring. Sara har vært salgsdirektør i Nettavisen og har vært med og bygge opp satsingen på innholdsmarkedsføring og influencer-markedsføring. Hun har mer enn 15 års erfaring innen digital markedsføring fra selskaper som TV 2 og AOL. Sara er en av Norges fremste på Native Advertising og er fagansvarlig for Native på sertifiseringskurset Content Marketing Manager
Rickard Lawson
Daglig leder, Strössle Norge AS
Bryan Eisenberg
Bryan Eisenberg is an internationally recognized authority and pioneer in online marketing, improving conversion rates, persuasive content and persona marketing and helping organizations improve their customer experiences.
Bryan was been recognized by eConsultancy members as one of the top 10 User Experience Gurus, by LinkedIn as a Retail Influencer and he is also an IBM Futurist, he was selected as one of the inaugural iMedia Top 25 Marketers, and a Marketing Edge Rising Star Award winner.
Bryan has been a featured expert by The Wall Street Journal and the The New York Times and been quoted in Business 2.0, CXO Europe, Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft’s bCentral, MarketingSherpa, the Toronto Star, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and improving online conversion rates.
Bryan Eisenberg is the co-founder of BuyerLegends. He is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing”, “Buyer Legends” and “Be Like Amazon: Even a Lemonade Stand Can Do It“. Bryan is speaker at corporate events and conferences such as Shop.org, Direct Marketing Association, DreamForce, E-consultancy, Emerce, and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association (now the Digital Analytics Association).
Bryan serves as an advisory board member of several venture capital backed startup companies (e.g., Bazaarvoice, UserTesting.com, Sightly, BoostMedia, AllClearID, WelcomeCommerce, OneSpot etc.).
At Native Advertisind Day he will give us insight on how to understand the future consumer and how the future of marketing will be.
Jesper Laursen
Besides from founding the Native Advertising Institute, Jesper Laursen is the CEO of Brand Movers and Media Movers – working respectively with content marketing and journalism. Jesper, a passionate content marketing and native advertising entrepreneur, believes that native advertising done right holds a great potential for getting your message across to the right people, at the right time, and in the right manner. The NAI hosts the Native Advertising DAYS, which is THE biggest global conference dedicated to native advertising. In addition, the NAI runs the annual Native Advertising Awards program to acknowledge and reward great native advertising and promote inspiring, effective and creative work that helps organizations worldwide achieve their goals and tell great brand stories in a non-disruptive way.
